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MULTI-TOUCH OUTREACH CADENCE TL;DR: 10 touches over 21 days: 5 emails, 2 LinkedIn, 2 calls, 1 video CADENCE OVERVIEW: | Day | Channel | Purpose | CTA Type | |-----|---------|---------|----------| | 1 | Email | Pattern interrupt with insight | Soft (question) | | 2 | LinkedIn | Connection + value-add | Connect | | 4 | Phone | Warm intro referencing email | Meeting | | 6 | Email | Case study social proof | Link click | | 9 | LinkedIn | Share relevant content | Engage | | 11 | Phone | Follow-up, reference LinkedIn | Meeting | | 14 | Email | ROI calculator offer | Reply | | 17 | Video | 60-sec personal Loom | Reply | | 19 | Email | Competitor insight angle | Meeting | | 21 | Email | Breakup — graceful close | Reply | DAY 1 — EMAIL (Pattern Interrupt) Subject: your eng team after the Series B (29 chars) Body: Hi [Name], Scaling from 15 to 40 engineers post-funding is where most teams lose velocity instead of gaining it. The context-switching overhead alone typically costs 3-4 hours per developer per week. We helped [Similar Company] maintain their ship rate through the same growth phase — their cycle time actually dropped 18% while doubling the team. Worth a 15-minute look at how they did it? [Your name] (87 words) A/B TEST RECOMMENDATIONS: - Day 1: Test insight-led vs. question-led subject lines - Day 6: Test customer story vs. data-driven social proof - Day 14: Test ROI calculator vs. competitive comparison asset