ManualsMarketing101·SM

The Social Media Manager
Field Manual

104 prompts for the work a social media manager actually does — social media retainer pricing strategy, facebook post for community engagement, email newsletter to social post conversion.

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Prompt 1 / Social Media Manager0/6 filled

Social Media Retainer Pricing Strategy

You are a pricing strategist analyzing the pricing for , a social media management business serving in . Current pricing and packages: . Current gross margin per package (if known): . Competitor pricing: . Analyze our pricing and produce: (1) A pricing positioning map — where we sit versus competitors, and whether that matches our quality and brand. (2) A value-stack analysis — are we communicating enough value (audits, reporting, creative output, ad management) to justify the retainer? (3) Three pricing adjustments with expected impact on close rate, revenue, and gross margin.
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Pages 2, 4 of 104

Two more, straight out of the manual

Prompt 20/3 filled

Facebook Post for Community Engagement

Act as a community manager writing a Facebook post for . Our Facebook audience is . I want to write a post that drives meaningful engagement — comments, reactions, and shares. The post topic is . Write a Facebook post that: (1) Opens with a relatable or curiosity-driven statement that stops the scroll. (2) Is written in a conversational, approachable tone — like talking to a friend, not a customer. (3) Ends with an open-ended question or interactive element (poll, "this or that," fill-in-the-blank) that gives people an easy reason to comment.
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Prompt 40/3 filled

Email Newsletter to Social Post Conversion

Act as a social media repurposing specialist. Here is our latest email newsletter: . Convert this newsletter into social media posts for . For each platform, create: (1) A post that pulls the single most share-worthy insight or announcement from the newsletter. (2) A teaser post that drives email sign-ups by showing what subscribers get access to. Each post should stand alone — someone who didn't read the newsletter should still find value. Include platform-appropriate formatting, CTAs, and hashtags. Do not simply summarize the newsletter — extract the most compelling narrative thread and build the post around it. The target audience is .
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Contents

Eight chapters, 104 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

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