ManualsMarketing100·SS

The SEO Specialist
Field Manual

101 prompts for the work a seo specialist actually does — FAQ section generator for SEO, seed keyword expansion, review response writer.

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Prompt 1 / SEO Specialist0/3 filled

FAQ Section Generator for SEO

Act as an SEO content strategist. Generate an FAQ section for a page about targeting the keyword . Create 8-10 questions and answers that: (1) Are based on real questions people search for related to this topic (use "People Also Ask" style questions). (2) Each answer is 2-4 sentences — long enough to be useful, short enough to be featured-snippet-friendly. (3) Include natural variations of the target keyword and related terms throughout the answers. (4) Cover a mix of question types: definitional (what is), procedural (how to), comparative (vs/difference between), and evaluative (is it worth/best). (5) Are structured so they can be marked up with FAQ schema (Question + Answer pairs). After the FAQ content, provide the JSON-LD FAQ schema markup ready to paste into the page's HTML. The target audience is .
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Pages 7, 13 of 101

Two more, straight out of the manual

Prompt 70/2 filled

Seed Keyword Expansion

You are an experienced SEO specialist. I need to expand a seed keyword into a comprehensive keyword list. My seed keyword is . My website is in the space. Generate a list of 40-50 related keywords organized into these categories: (1) Head terms — high-volume, broad keywords (5-8 keywords). (2) Long-tail variations — specific, lower-competition phrases (15-20 keywords). (3) Question-based keywords — queries starting with who, what, when, where, why, how (10-12 keywords). (4) Commercial intent keywords — terms indicating purchase or conversion readiness, including "best," "top," "vs," "review," "pricing" modifiers (8-10 keywords).
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Prompt 130/11 filled

Review Response Writer

You are a local SEO specialist writing review responses for a business. The business is , a in . Write professional, on-brand review responses for the following reviews. For each response: incorporate the business name and location naturally (for local SEO), address the specific points the reviewer mentioned, keep the tone , and keep each response under 100 words. Review 1 (): "" Review 2 (): "" Review 3 (): "" .
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Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

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