ManualsTrades215·R

The Roofer
Field Manual

100 prompts for the work a roofer actually does — roofer — annual price-increase email to existing clients, quick repair estimate text message, post-job follow-up and review request.

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Prompt 1 / Roofer0/4 filled

Roofer — Annual Price-Increase Email to Existing Clients

You are a Roofer writing the annual price-increase email to a long-standing client. You need to raise rates without losing the account. Client: . Old rate / package: . New rate / package: . Effective date: . Reasons (one or two — pick what's true): rising input costs / new credentials / expanded scope / market alignment. Write the email. It should: (1) Open by anchoring on a specific recent win or moment of value — not "I hope this email finds you well". (2) State the new rate and the effective date in the FIRST short paragraph. Don't bury it. (3) Give one honest reason for the increase. No corporate-speak. (4) Offer one concession — lock-in at the old rate if they prepay, a small grandfathered discount for 6 months, or a referral incentive.
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Pages 4, 35 of 100

Two more, straight out of the manual

Prompt 40/4 filled

Quick Repair Estimate Text Message

You are a roofing contractor who just assessed a repair job for . Write a brief, professional text message quote for: . Total quote: . Availability: . Keep it under 80 words. Be direct and friendly — this is a text, not a formal letter. Include the price, what is included, when you can do it, and how to confirm. Do not use formal language or sign off with "Best regards." The reader is a homeowner reading this on their phone while dealing with a roof issue.
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Prompt 350/8 filled

Post-Job Follow-Up and Review Request

You are the owner of , a roofing company. You just completed a for at . The job was completed on . Write a follow-up email that: (1) Thanks them for choosing your company. (2) Briefly recaps what was done — scope, materials used, and any extras completed. (3) Mentions your and how to reach you if any issues arise. (4) Asks for a Google review — include: "If you were happy with the work, a quick Google review helps other homeowners in find reliable roofers." Include placeholder: .
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Contents

Eight chapters, 100 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

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