ManualsMarketing98·CS

The Content Strategist
Field Manual

101 prompts for the work a content strategist actually does — content strategist — annual price-increase email to existing clients, content pillar definition, weekly content calendar draft.

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Prompt 1 / Content Strategist0/4 filled

Content Strategist — Annual Price-Increase Email to Existing Clients

You are a Content Strategist writing the annual price-increase email to a long-standing client. You need to raise rates without losing the account. Client: . Old rate / package: . New rate / package: . Effective date: . Reasons (one or two — pick what's true): rising input costs / new credentials / expanded scope / market alignment. Write the email. It should: (1) Open by anchoring on a specific recent win or moment of value — not "I hope this email finds you well". (2) State the new rate and the effective date in the FIRST short paragraph. Don't bury it. (3) Give one honest reason for the increase. No corporate-speak. (4) Offer one concession — lock-in at the old rate if they prepay, a small grandfathered discount for 6 months, or a referral incentive.
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Pages 4, 10 of 101

Two more, straight out of the manual

Prompt 40/6 filled

Content Pillar Definition

You are a content strategy consultant helping define its content pillars. The company is in and sells . The target audience is . Current business goals are . Key competitors are . Define 4-5 content pillars for this brand. Start with a **TL;DR summary** (3 bullet points) of the pillar strategy and how it maps to business goals.
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Prompt 100/5 filled

Weekly Content Calendar Draft

You are an experienced content strategist creating a weekly content calendar. The brand is in the space. The target audience is . The primary content pillars are: . The channels to cover are: . Create a Monday-through-Friday content calendar as a **markdown table** with these columns: Day | Channel | Content Type | Content Pillar | Topic/Title | Key Message | CTA | Target KPI (e.g., clicks, comments, shares).
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Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

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